Looking back to the future, Pantone announced that Ultra Violet is the color of the year 2018, which according to the brand, communicates originality, ingenuity and a visionary thinking!

‘Complex and contemplative, the Ultra Violet color suggests the mysteries of the cosmos, the intrigue of what is to come and the discoveries beyond where we are now. The vast, unlimited night sky symbolizes what is possible and continues to inspire the desire for pursue a world beyond ours, ‘he explained to Pantone as he announced the new tone.

It is also worth recalling that enigmatic purples are often used as symbols of counterculture, unconventionality, and artistic brilliance. It’s no wonder that musical icons like Prince, David Bowie and Jimi Hendrix have brought Ultra Violet tones to the forefront of pop culture as a way of expressing their individuality.

The color of 2018 is therefore a color full of excitement! The depth of Ultra Violet also symbolizes experimentation and nonconformity, encouraging individuals to imagine their unique brand in the world and pushing boundaries through creativity.

Taking advantage of all these impulses that the color of the year brings us, we want 2018 to be a year of several achievements, of dreams realized and of constant overcoming. We believe this will be Elisabeth Moments’ statement year. Good Year to all!